5 Signs Your Business Needs a New Marketing Strategy

1. Your Leads Have Slowed Down or Stopped

If your inbox has gone quiet and your phone isn’t ringing like it used to, that’s the clearest signal something’s off. A strong marketing strategy should consistently generate and maintain interest, whether through your website, social media, referrals, or ads.

What to ask yourself:

Are we reaching the right people?

Is our message still relevant?

Are we using the right platforms?

2. You're Not Sure What's Working

If you’re posting content, running ads, or sending emails but have no clear data or insights regarding what’s working, you’re flying blind. A modern strategy includes analytics and tracking so you can make informed decisions and avoid wasting time on tactics that aren’t effective.

Tip: Even small businesses can use simple tools like Google Analytics, social media insights, and email performance reports to get clarity.

3. Your Website Isn’t Converting Visitors Into Customers

Having a website is great… but it should do more than look nice. If your site is outdated, not engaging enough, or not mobile-friendly… it may be turning people away before they ever reach out.

Watch for:

High bounce rates

Low engagement (no clicks, no form fills)

Confusing navigation or unclear calls-to-action

Sometimes a small refresh can go a long way. Other times, a full redesign may be needed… we believe websites should continuously evolve.

4. You're Doing Everything and Burning Out

Many business owners wear too many hats, especially when it comes to marketing. If you’re juggling content, emails, website updates, and ad management with no clear plan or support… You’re almost definitely working way too hard and not getting the results you deserve.

A solid marketing strategy helps you:

Prioritize what really matters

Automate where possible

Know when to delegate or outsource

We can help you focus on what you love doing and support you with the rest.

5. Your Branding Feels Inconsistent

If your social media posts, website, print materials, and emails all feel disconnected or “off-brand,” it could be costing you.. A cohesive brand builds recognition and trust.

Ask yourself:

Do our visuals and messaging feel aligned?

Does our tone match our values?

Is it easy to tell what we offer and who it’s for?

Consistency builds credibility, and credibility leads to conversions.

Ready for a Fresh Start?

If any of these sound familiar, you’re not alone and you don’t have to figure it out on your own.

At Saltgrass Marketing, we specialize in building custom strategies for small businesses that are ready to grow.

Let’s talk about where you are, where you want to go, and how we can get you there.

Fill out the form below and we’ll reach out to discuss how we can help!