1. Your Leads Slow Down or Stop

If your inbox is empty and your phone isn’t ringing like it used to… that’s a clear signal that something’s off. A strong marketing strategy should consistently generate and maintain interest, whether through your website, social media, referrals, or ads.

What to ask yourself:

Are we reaching the right people?
Is our message still relevant?
Are we using the right platforms?

2. You're Not Sure What's Working

If you’re posting content, running ads, or sending emails with no clear data or insights regarding what’s working, you’re flying blind. A proper strategy includes analytics and tracking so you can make informed decisions and avoid wasting time on tactics that aren’t working (or aren’t working well enough).

Even small businesses can use tools like Google Analytics, social media insights, and email performance reports to understand and optimize their marketing efforts.

3. Your Website Isn’t Converting

Having a website is great… but it should do more than look nice. If your site is outdated, not engaging enough, or not mobile-friendly… it may be sending people away before they ever get started.

Watch for:

High bounce rates
Low engagement (no clicks, no form fills)
Confusing navigation or an unclear call-to-action

Sometimes a small refresh can go a long way. Other times, a full redesign may be needed…

Websites should evolve and improve as your business does.

4. Doing Everything and Burning Out

Many business owners wear too many hats, especially when it comes to marketing. If you’re juggling content, emails, website updates, and ad management with no clear plan or support… You’re probably over-working yourself and not getting the results you deserve.

A solid marketing strategy helps you:

Prioritize what matters
Automate where possible
Know when to delegate or outsource

It should help you focus on what you love doing and support you with the rest.

5. Branding Feels Inconsistent

If your social media posts, website, print materials, and emails feel disconnected or “off-brand,” it could be costing you.. A cohesive brand builds recognition and trust.

Ask yourself:

Do our visuals and messaging feel aligned?
Does our tone match our values?
Is it easy to tell what we offer and who it’s for?

Consistency builds credibility, and credibility leads to conversions.

Ready for a Fresh Start?

If any of these sound familiar, you’re not alone and you don’t have to figure it out on your own.

At Saltgrass Marketing, we specialize in building custom strategies for small businesses that are ready to grow.

Let’s talk about where you are, where you want to be, and how to get you there.

Schedule a Free Consultation

5 Signs Your Business Needs a New Marketing Strategy