Tony Polatty Tony Polatty

How to Put an ROI on Your Brand Efforts

When you invest in logos, messaging, consistent visuals, social media presence, and storytelling… how do you know it's paying off?

Unlike a paid ad campaign, where you can directly track link clicks or form fills, brand-building doesn’t always give you immediate, black-and-white numbers. But that doesn’t mean it’s not valuable. A strong brand quietly drives better results across everything you do.

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Tony Polatty Tony Polatty

Do All Small Businesses Need Digital Marketing?

If you’re a small business owner, one of the biggest questions you’ll face is: “Do I really need to invest in digital marketing?”

The short answer? Yes… but that doesn’t mean you have to break the bank.

How much you spend, and where you start, can make all the difference.

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